Tag Archives: britney spears

Who says MTV isn’t “music television” anymore? That’s all they blog about

10 Apr

On my quest to observe and study other other blogs, I decided to begin my search by looking up blogs created by and pertaining to MTV. I found three blogs from the MTV website, but also two just about shows that MTV airs or “issues” that MTV would touch upon. These “issues” were not so much issues that would pertain to viewers themselves, but more celebrity-related “news stories”.

Something I found very interesting was the way that MTV.com divides up its stories that are blogged about. I looked at three separate pages, one entitled “Newsroom”, one called “Buzzworthy” and the third “Remote Control”. While “Remote Control” is clearly about MTV television shows (you could guess that from the title of the blog), the other two titles are more misleading and confusing than one would think. “Buzzworthy” is the less confusing and misleading of the two; it is all about the most recent MTV gossip, aka information about musicians and their new cds and singles and whatnot. There are actually three posts about Justin Bieber on the first page alone. Apparently, there is that much important new information about him that needs to be shared immediately.

I prefer baby Bieber over slightly-grown up Bieber.

Now, the confusion sets in. You would think that “Newsroom” would be about actual news: world issues, issues pertaining to the youth that watch MTV, information other than news about Britney Spears’ unreleased music. Oh wait, sorry, is that third suggestion not actually considered news? One would think, but the latter of that statement is exactly what “Newsroom” is about. The first article I encountered was about Britney’s unreleased music. The next entry was about Katy Perry’s new cd. What I do not understand is how MTV.com differentiates between what is “Buzzworthy” and what is from the “Newsroom”. Both are essentially about what musicians are doing recently, and nothing that would actually be considered “news”.

Britney will always be relevant.

Now, back to the “Remote Control” blog. After reading through several entries, I came to the realization that it is in fact the most insightful of the three MTV blogs. While it does indeed discuss MTV television shows, it also discusses what the “actors” or participants in those shows are doing. There is an entry about social activist Dan Savage traveling across America to tell teenagers to “embrace their inner awkwardness”. There is an entry that discusses “Jersey Shore” star Vinny Guadagnino’s new book about his struggle with anxiety and desire to live in the moment. All of this gives me hope for this “new” MTV, that is trying to be more socially conscious. However, this area of the blog is also filled with complete fluff information, such as a behind the scenes look at the show “Fantasy Factory”, which is mostly just the crew messing around, and a picture of “Jersey Shore”‘s Jenni “JWoww” Farley’s dog, that has recently been dyed purple/blue (for reasons completely unknown to me).

Can anyone explain why this happened or why it is vital that I know about it?

This search through MTV and MTV related blogs just brought me back to the conclusion I already had figured out when first doing research for this blog: MTV walks away from important social issues in favor of telling the audience about celebrities and their own shows. MTV is reaching such a widespread age group and audience and I feel that they have much more of an obligation than they realize to talk about real issues that America’s youth are facing today. Nothing in these blogs I read touched upon Generation Debt; it is being virtually ignored by MTV’s programming and blogging. So for a station that is so devoted to its audience and what the audience wants to watch, shouldn’t they be doing more to inform that audience of what is happening around them?